Why should SMEs invest in a mobile app?

You may wonder how mobile app development can be a valuable tool for growing an SME, especially given that developing a mobile application is expensive. Is it necessary for your small company to use a mobile application? The answer is in the affirmative.

On the contrary, as time has progressed, many company owners have begun to see the value and advantages mobile applications can provide to their current businesses. An online study found that 42 % of small businesses currently have a mobile application, with roughly 30 % intending to invest in developing one. According to the same survey, millennials who own small businesses are likelier to have a mobile app than any other generation. An SME should build an app using Builder.ai to avail of the following advantages:

mobile app

1. You can engage more customers with a minimum investment of time and resources.

Even if you are a small company owner, your primary goal is to reach out to as many clients as possible to grow your business. In the former, businesses relied on conventional techniques to expand their client bases, such as advertising on hoardings, brochures, newspapers, and other publications.

Mobile applications will allow you to engage with your target audience in real-time since they are always on the go. With an app, you can easily promote your goods and services at a quick rate. The mobile applications also assist in collecting user feedback; one may exploit it to develop a strategy moving forward.

2. Mobile applications are excellent marketing assets

The notion of digital marketing has grown over time, and we have seen firsthand how mobile app development has brought about significant change in the world of company promotion. On the other hand, mobile apps have replaced desktop applications and are an excellent marketing tool for any company operating on the ground floor. Its marketing tool has joined forces with geolocation and beacon technology, a natural progression. It allows company owners to follow their clients in real time and, more crucially, deliver targeted messages to consumers as soon as they are within striking distance of their retail location. It also has a significant impact on lowering marketing costs. The company can concentrate on its consumers and provide them with what they want.

3. Enables you to make use of the valuable feedback

You are probably aware of today’s market’s fierce and unyielding rivalry. It is challenging to maintain client interest over an extended period. However, having said that, if you consider their valuable opinions and ideas, you can improve significantly and provide much superior goods and services.

Whether you have an Android or an iOS app, your feedback is valuable in the Google Play Store or the iOS app store. It is a criterion that you may use to evaluate the quality of your goods and services. If you are getting lousy feedback consistently, you should investigate what is causing the problem and correct it. If you want to go up the ladder of success, you must consider the feedback and ratings of your clients.

4. Mobile apps make the whole payment process easier to understand.

Small firms are notorious for making payment errors since they primarily deal in cash. However, switching to a cashless system is necessary, which will make your transactions easier and stress-free and save you significant time.

In the past, you needed a calculator to do all mathematical operations. This is not the case anymore. The online payment option will alleviate much of the stress associated with these time-consuming processes.

You may quickly receive a payment from a client or third party, which will be deposited to your account with just a few simple touches on your phone or tablet. You may also use the same procedure if you need to pay someone, such as wholesalers. You will not be required to keep a separate register or book to document transactions since everything will be accessible via the mobile app.

5. Making Customer Loyalty Programs available to them

With the development of mobile applications, the notion of loyalty programs has gained traction. It is a promotional technique in which you provide incentives in cashbacks or coupons to all your current customers. It is an excellent technique to please customers who have been using your mobile app for an extended time or who have shown various signs of loyalty to you in other ways.

Customer loyalty is essential.

Loyalty programs assist in engaging clients and aid in collecting essential client information. In addition, this is how you can improve the user experience.


We have seen that mobile applications are valuable for large corporations and business tycoons. Even small businesses may benefit from investing in mobile app development. Builder.ai offers an excellent mobile app development platform to build an app for your business of any size.


Writer. Extreme twitter advocate. Hipster-friendly food expert. Internet aficionado. Earned praised for my work analyzing Yugos for the government. Spent 2002-2008 short selling glucose with no outside help. Spent several months developing strategies for xylophones in Ocean City, NJ. What gets me going now is supervising the production of cod in Cuba. Spoke at an international conference about supervising the production of inflatable dolls in Hanford, CA. Spent two years short selling cabbage in Tampa, FL.