Blogger Book Giveaways: What Authors Need to Know

As the proprietor of a company that offers e-book reviews and operates a book contest, I’ve long been aware that many bogus contests and reviewers are out there. I’ve also promoted weblog excursions for authors, and I firmly accept as true that having your own weblog and being a guest on a person else’s blog is an excellent way to get the word out approximately your ebook. But now, not all blogs and bloggers are created identical, and worse, and a few are not very sincere. Recently, I have become aware of a new fashion amongst bloggers to provide giveaways to their readers. Sadly, many of these purported giveaways are scams, or at a minimum, they’re not completely honest or imparting what they declare they will offer for the e book’s writer. Following are a few examples and pointers to comply with before providing your book to bloggers offering giveaways.

First, allow’s observe the e-book giveaway procedure and motivate bloggers to offer an everyday ebook giveaway. The blogger requests authors and frequently other proprietors of numerous products to send them the goods so that you can overview them. Next, they study the book or use the product and write a product review, posting the product facts on their blog. They then ask people to post their names via some electronic form or email for a random drawing for a giveaway of the product.

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The product is then mailed to the winner. Sounds easy sufficient. But it’s actually extra complex than that. The blogger isn’t going to go through all these paintings without getting something in goes back. Often, the blogger will submit a photograph of the product with a link to in which it can be purchased, such as an internet book place that not best sells the product however additionally has a referral software wherein the blogger gets a fee on all products offered while human beings click on through from the blogger’s website online to the seller’s web site and purchase the product. That is even reasonable, and there may not be anything incorrect with humans being paid for their work. The opportunity of unethical and scamming behavior comes, however, in diverse, once in a while small, but however extreme approaches. So before you submit your e-book to a blogger, right here are some things to observe out for:

1. FTC Disclosure-It is the law now that all people who receive a income when he or she endorses a product must expose that in advance. A valid internet site may have an FTC disclosure declaration that the owner is receiving a fee (whether via click on-thru or the direct price through the writer or product owner) to promote the paintings. That does no longer suggest the blogger is being cheating in offering a very good evaluate the product. In reality, if the FTC disclosure is there, it’s an excellent sign the blogger believes in being honest about the product. If the FTC disclosure isn’t always there, don’t participate.

2. Product Reviews-Before you ship your e book to a person to check it, take a look at the past reviews at the site. Many bloggers (and e-book reviewers) claim that they assess books when, in truth, they definitely reproduce the product description as it appears at the writer’s or a web book place’s website, or they copy the again cowl description publish that as a evaluation. That isn’t always a legitimate ebook assessment as it does not replicate the blogger’s private opinion of the ebook. It is an excellent sign that the blogger did not even bother to examine the ebook to determine whether it should be advocated. The blogger is trying to get as much merchandise featured on the weblog as viable so more commission may be earned.

Three. Multiple Copies-If bloggers request extra than two copies of the e-book, it’s unlikely they want the books for review or giveaway. Understandably, the blogger may need a book to read, after which another to ship to the giveaway winner. However, it’s a whole lot extra practical for the blogger to request the simplest replica, after which after the giveaway’s winner is called, request that the author, in my opinion, send the winner an autographed copy. If a blogger requests more than copies, it’s likely the blogger is gathering inventory to resell-possibly to a local used book place, or possibly at an online keep, thereby making an income off copies of books he failed to pay for and that the author idea would accept away.

4. Drawing Results-An sincere blogger walking a e book giveaway will reveal the winners’ names, although for privateness’s sake, it would simply say Amanda W., Syracuse, NY, or George T Salt Lake City, UT. What is suspicious isn’t always giving any indication that there are winners.

If you’re still unsure whether to post your e book to a blogger’s book giveaway, contact the authors of a number of the preceding giveaways and ask them whether or not it helped them or they ever heard from any of the readers. If the blogger is walking a valid contest and gives the writer the e-mail and mailing cope with the giveaway winner, you may touch the man or woman, and relaxation assured that your book goes where it has to. IHowever, ifthe blogger is mailing out the copies himself, you do not have proof the books are being mailed out. In reality, I’ve heard from a few authors who have participated in such giveaways a couple of times that they’ve never obtained thanks or any comments from the folks that supposedly acquired their books. While now not receiving comments isn’t necessarily a sign of dishonesty, whilst you do receive comments, it’s a sign that the entirety is functioning as it should.

Will a book giveaway assist promote your book and give you publicity? It could if the blog receives a variety of site visitors, and if the blogger clearly is freely giving the books, you may, as a minimum, find one new fan. The blogger of direction may additionally tell you how the blog gets tens of heaps of views. If it truly is true, it is wonderful because then a variety of human beings will hear about your e-book, and if they may be involved and do not win it in the giveaway, with a bit of luck, they will purchase it. Of course, if you do get scammed, you’ll only lose out at the charges of the few books you deliver away. However that said, nobody wants to be scammed, so do a little study before you decide to give away your books, and you may rest assured that the readers whom you want your books to reach will be the ones making the most of the book giveaway in place of completely a blogger who’s out to make cash with out ethics.



Writer. Extreme twitter advocate. Hipster-friendly food expert. Internet aficionado. Earned praised for my work analyzing Yugos for the government. Spent 2002-2008 short selling glucose with no outside help. Spent several months developing strategies for xylophones in Ocean City, NJ. What gets me going now is supervising the production of cod in Cuba. Spoke at an international conference about supervising the production of inflatable dolls in Hanford, CA. Spent two years short selling cabbage in Tampa, FL.