Blogger Book Giveaways: What Authors Need to Know

As the proprietor of a company that offers ebook reviews and operates a book contest, I’ve long been aware that many bogus conflicts and reviewers exist. I’ve also promoted weblog excursions for authors, and I firmly accept as true that having your weblog and being a guest on a person else’s blog is an excellent way to get the word out about your ebook. But now, not all blogs and bloggers are created identically; worse, a few are not very sincere. Recently, I have become aware of a new fashion amongst bloggers to provide giveaways to their readers. Sadly, many of these purported giveaways are scams, or at a minimum, they’re not completely honest or imparting what they declare they will offer for the e-book’s writer. Following are a few examples and pointers to comply with before providing your book to bloggers offering giveaways.

First, allow’s to observe the ebook giveaway procedure and motivate bloggers to offer an everyday ebook giveaway. The blogger requests authors and frequently other proprietors of numerous products to send them the goods so you can overview them. Next, they study the book or use the product and write a product review, posting the product facts on their blog. They then ask people to post their names via some electronic form or email for a random drawing for a product giveaway.

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The product is then mailed to the winner. Sounds easy and sufficient. But it’s more complex than that. The blogger isn’t going through all these paintings without getting something back. Often, the blogger will submit a photograph of the product with a link to which it can be purchased, such as an internet book place that sells the product and has a referral software wherein the blogger gets a fee on all products offered. At the same time, human beings click on through from the blogger’s website online to the seller’s web site and purchase the product. That is even reasonable, and there may not be anything incorrect with humans being paid for their work. However, the opportunity for unethical and scamming comes in diverse, once-in-a-while small but extreme approaches. So before you submit your ebook to a blogger, here are some things to look out for:

1. FTC Disclosure- It is the law now that all people who receive an income when they endorse a product must be exposed in advance. A valid internet site may have an FTC disclosure declaration that the owner gets a fee (whether via click-on-thru or the direct price through the writer or product owner) to promote the paintings. That no longer suggests the blogger is cheating in offering a very good product evaluation. In reality, if the FTC disclosure is there, it’s an excellent sign the blogger believes in being honest about the product. If the FTC disclosure isn’t always there, don’t participate.

2. Product Reviews-Before you ship your e-book to a person to check it, look at the past reviews at the site. Many bloggers (and ebook reviewers) claim that they assess books when, in truth, they reproduce the product description as it appears on the writer’s or a web book place’s website, or they copy the again cowl description published as an evaluation. That isn’t always a legitimate ebook assessment as it does not replicate the blogger’s private opinion of the ebook. It is an excellent sign that the blogger did not even examine the ebook to determine whether it should be advocated. The blogger is trying to get as much merchandise featured on the weblog as possible to earn more commission.

Three. Multiple Copies-If bloggers request more than two copies of the ebook, they are unlikely to want the books for review or giveaway. Understandably, the blogger may need a book to read and another to ship to the giveaway winner. However, it’s a whole lot extra practical for the blogger to request the simplest replica, after which, after the giveaway’s winner is called, request that the author, in my opinion, send the winner an autographed copy. Suppose a blogger asks for more than copies in that case. In that case, the blogger is likely gathering inventory to go to a local used book place or possibly at an online keep, thereby making an income off copies of books he failed to pay for and that the author’s idea would accept away.

4. Drawing Results- A sincere blogger walking an e-book giveaway will reveal the winners’ names, although, for privateness’s sake, it would simply say Amanda W., Syracuse, NY, or George T. Salt Lake City, UT. What is suspicious isn’t always giving any indication that there are winners.

If you’re still unsure whether to post your e-book to a blogger’s book giveaway, contact the authors of several preceding giveaways and ask whether it helped them or if they ever heard from any of the readers. If the blogger is walking a valid contest and gives the writer the email and mailing cope with the giveaway winner, you may touch the man or woman, and relaxation assured that your book goes where it has to. However, ifthe blogger is mailing out the copies himself, you do not have proof the books are being mailed out. In reality, I’ve heard from a few authors who have participated in such giveaways a couple of times that they’ve never gotten thanks or any comments from the folks who supposedly acquired their books. While not receiving comments isn’t necessarily a sign of dishonesty, while you do receive comments, it’s a sign that the entirety is functioning as it should.

Will a book giveaway assist in promoting your book and give you publicity? It could be if the blog receives a variety of site visitors, and if the blogger is freely giving the books, you may, at minimum, find one new fan. The blogger of direction may additionally tell you how the blog gets tens of heaps of views. If it truly is true, it is wonderful because then a variety of human beings will hear about your ebook, and if they may be involved and do not win it in the giveaway, they will purchase it with a bit of luck. Of course, if you do get scammed, you’ll only lose out on the charges of the few books you deliver away. However, that said, nobody wants to be scammed, so do a little study before you decide to give away your books, and you may rest assured that the readers whom you want your books to reach will be the ones making the most of the book giveaway in place of completely a blogger who’s out to make cash without ethics.



Writer. Extreme twitter advocate. Hipster-friendly food expert. Internet aficionado. Earned praised for my work analyzing Yugos for the government. Spent 2002-2008 short selling glucose with no outside help. Spent several months developing strategies for xylophones in Ocean City, NJ. What gets me going now is supervising the production of cod in Cuba. Spoke at an international conference about supervising the production of inflatable dolls in Hanford, CA. Spent two years short selling cabbage in Tampa, FL.