Mobile Device Strategy for Every Business in 2022

In 2022, the landscape will be dominated by mobile technology, and this is not just because of consumerisation. Mobile device use has increased dramatically over the past decade as smartphone adoption has become mainstream. Now that users are able to buy smartphones at a much more affordable price point, they are choosing devices based on features, quality and value.

Mobile devices are changing our world. We all know this. And even though the mobile device market is predicted to continue its meteoric rise, what are businesses doing to prepare for the coming wave of change?

The world is changing faster than ever before. As a result, it’s not surprising that more businesses are starting to consider the strategic implications of mobile devices.

If you’re planning to launch a new product, service, or a new version of an existing product or service, this article will help you develop a mobile device strategy for your business in 2022.

In our work with hundreds of companies over the years, we have observed that almost every company we’ve met has been using mobile technology in some way. The real challenge is to figure out what the best approach is for you, your employees and your customers. This article shows you why you need a strategy, how to choose between multiple approaches, and why you should care about your mobile experience.

Mobile Device

How Will Your Company’s Mobile Strategy Change?

As mobile devices become more popular, more and more companies are starting to focus on mobile marketing. While it’s true that mobile devices are still underused, mobile is no longer a fad.

According to research conducted by comScore, smartphone adoption has increased to 66% of all U.S. internet users in 2015, up from 53% in 2013. In 2017, this number is expected to reach 75%.

Businesses that ignore mobile are putting themselves at risk of losing ground to their competitors. If you’re not considering the importance of mobile, you’re leaving a huge opportunity on the table.

Mobile device usage trends

What’s the latest and greatest statistic? According to Statista, more than 95% of the world’s population is now using mobile devices, up from less than 50% only 20 years ago.

But what does this mean for businesses?

Businesses that fail to adapt quickly to the mobile world will find themselves in a difficult position. The reality is that most consumers are now using mobile devices to access the web.

This means that a business that doesn’t respond to customers with mobile-friendly websites is losing out on an enormous potential market.

While this is true, mobile-friendly websites are only one small part of the story.

Mobile devices are becoming more and more prevalent in the workplace

According to a recent report from Cisco, “by 2020, more than 50% of the world’s workforce will be using a mobile device for work, up from the 40% who are already using them today.”

So, how can your business benefit from this trend?

A lot of businesses already have a well-defined mobile strategy, and some are even creating a specific team to develop this part of the business. However, many businesses are still struggling to find an effective way to integrate mobile devices into their existing strategy.

If you’re looking to get started on the right foot, consider the following four steps.

1. Define Your Mobile Needs

When it comes to mobile devices, it’s important to identify your current needs. Are you looking to improve productivity? Expand the brand? Increase the bottom line?

Once you’ve answered these questions, you can move on to the second step.

2. Identify and Measure Mobile Goals

You can’t start your mobile strategy if you don’t know what you want to achieve. You need to have a clear idea of your goals. This should include identifying your mobile goals, as well as measuring progress towards these goals.

For example, do you want to increase sales? If so, how can you measure that? How about employee satisfaction? Or, customer service?

As you can see, there are many different ways to measure mobile goals. But, the point is that you need to identify these goals and measure them. Otherwise, you’ll have no idea whether your efforts are working.

3. Create a Mobile Roadmap

Now that you’ve identified and measured your mobile goals, it’s time to create a mobile roadmap.

A mobile roadmap is simply a list of the activities you’ll need to carry out in order to reach your mobile goals.

Businesses need to be thinking about how they will use mobile devices to engage with customers

Mobile devices are changing the way we communicate. As a result, it’s no surprise that more businesses are starting to consider the strategic implications of mobile devices.

One of the most important things to remember when considering mobile devices is that we’re talking about the entire customer journey.

Think about it like this: In the past, when someone wanted to buy something from you, they’d simply head to your store and purchase it. Today, however, the customer journey is much more complex.

With mobile devices, they’ll begin by searching for your business on a search engine. They’ll then view your social media profiles.

They’ll check your website.

They’ll click through to your blog.

And they’ll read your articles.

And, of course, they’ll make a purchase.

The key here is to understand that if you’re not providing a great experience on every step of this journey, then you’re not getting the entire customer.

The challenge for many businesses is that they’ve traditionally only focused on the first two steps in this customer journey.

Now, you’re going to have to start thinking about the entire process, because if you’re only thinking about the first two steps, you’re missing out on the entire opportunity.

Fequently asked question about Mobile Devices

Q: What kind of phones do you use?

A: I use an iPhone 4 and an iPad 2. My phone has become my assistant. It tells me when I have texts or emails and reminds me of important dates.

Q: What’s your favorite apps on your mobile devices?

A: Google Keep, Evernote, and a calculator.

Q: How often do you check your email/texts?

A: When I get an email from someone, I immediately open it up. If it is a text, I check it immediately.

Q: Do you use your mobile device for work purposes?

A: Yes.

Q: Do you take pictures with your mobile devices?

A: I take lots of pictures with my phone. I have a few friends that help me take photos. We also have a photographer friend that shoots pictures for us.

Top myths about Mobile Devices

1. Cell phones cause cancer.

2. Cell phones cause brain tumors.

3. Cell phones cause sterility.

4. Cell phones can kill you.


As you know, the future of marketing is mobile. And if you aren’t focusing on mobile yet, you’re missing out on a lot of potential customers.

Your customers are already spending time on their phones. If you don’t have a mobile-friendly website, you’re missing out on a huge opportunity.

And if you do have a mobile-friendly site, you’re going to want to add in some sort of mobile app.


Writer. Extreme twitter advocate. Hipster-friendly food expert. Internet aficionado. Earned praised for my work analyzing Yugos for the government. Spent 2002-2008 short selling glucose with no outside help. Spent several months developing strategies for xylophones in Ocean City, NJ. What gets me going now is supervising the production of cod in Cuba. Spoke at an international conference about supervising the production of inflatable dolls in Hanford, CA. Spent two years short selling cabbage in Tampa, FL.